Case study: Readie Construction

In 2017 Jaynic began work on Suffolk Park, a major new business park on the A14 corridor south of Bury St Edmunds. In May 2018 Readie Construction won the contract to erect two large warehousing and distribution buildings, covering 146,573 sq ft and 205,829 sq ft respectively, which they completed by the following November.

The requirement

Readie were taking regular time-lapse photos of progress on the site, but they were looking for even more effective ways to show the client what was happening there. Drone footage was an obvious solution, and Jaynic were also keen to use it as a way of marketing the site to prospective occupants.

Making the video

Birds-i-Images were brought in, on recommendation, to shoot drone footage of the construction process. They were on site every two to three weeks, working with Readie’s Senior Project Manager, James Batterbee.

‘Dave came over very well,’ says James, ‘and delivered a thoroughly professional service. His drone footage gave us really high-quality coverage of these two very large buildings, from the ideal viewpoint. It was also very useful for my progress reports to the board. And it created an excellent historic record of the project.’

James was also interested in further possibilities for drone work on other sites, such as accurate mapping and 3D modelling. ‘Dave was friendly, professional, and always on time. And he was always keen to push the barriers with new technology and new ideas about what he could do. Very competitive on price, too!’

How the video was used

Video footage from Birds-i-Images was used extensively on Readie’s website and social media marketing. Jaynic also used it in much the same way. And when BBC Look East made a feature about industrial development on the A14 corridor they also wanted the footage. So it has now had considerable exposure across multiple media platforms.

And the results? ‘We’ll definitely use Dave again,’ says James. ‘We like the way he controls his drones: he has a nice, steady hand on it and I’m very comfortable with what he does. Jaynic want to use him again, too – and we’ll try to get his name out there to our other clients!’

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